LoginLogic » Philosophy » eBusiness » .com fact
Everyday we read about another dot com. Either it's a funeral or a brand new one coming online.

Why so many failures?

One similarity among most dot com failures are huge debts and a lack of income to continue in business. Failure is the result of poor planning.

These companies had no direction and no vision;
No leadership.

Many dot com executives failed to realize that profit is the driving force for longevity. Success follows a business plan. Marketing is imperative for exposure in the marketplace but only when a plan is in place.

When starting a business on the internet the mentality appears to be different.

'Hype' tells people success is a piece of cake; Put up a web site with a few bells and whistles and then hold your breath! Buyers are on their way in droves to your doorstep.

The fact is to be successful in an online business you must input the same hard work and planning that an offline business would require. Your business still requires you to be a leader.

Dot com successes have a vision.
They have pictures developed in their mind.
They see the end result and use it to motivate themselves and others to action.

Instead of throwing money around, successful businesses invest in 'benefits' that will grow in the future. They then inspire others as to follow their purpose.